• Income
Start Date:
Nov 2021

Increase family income through business development

Bring entrepreneurship skills to Ayalagaya and Arri


There is no lack of motivation among the people in the communities we support. There is a very entrepreneurial spirit. Most families survive on subsistence farming and livestock, but there are lively monthly markets for commerce. Unfortunately, many small businesses fail as entrepreneurs and farmers have little to no understanding of business skills: cost structure, cash flow needs, market opportunities or saturations, competitive analysis, customer retention, etc.  Karimu wants to bring these skills to our rural communities, not only for existing business people, but also for young adults who will not have the opportunity to pursue an advanced education. 

Karimu has found a partner in Street Business School (SBS) who is also aligned with our mission of ending poverty. They specialize in entrepreneurship training for small businesses in rural areas. Originating with paper bead businesses in Uganda, they have now focused on entrepreneurship training and expanded their reach world-wide through a network of partners who deploy their curriculum. Their results are very impressive: 80% of graduates from their 6 month program have at least 1 business 1 year after graduation and graduates have more than doubled their income after 1 year! Karimu plans to bring this training and its results to Ayalagaya and Arri wards. 

Karimu sent two staff to Uganda in November to become Certified Lead Coaches in the Street Business School curriculum. We will begin training in May 2022.

From upper left clockwise: Our staff (center behind table) participate in Street Business School immersion training and become Certified Lead Coaches; Motorbike spreads the word about our upcoming program in the monthly market; People register their interest at the Karimu office; Our staff leads the program orientation and final participant registration.

May 2022 update: We have selected the 1st class of 30 participants. They are a diverse group including 1/3rd women, 1/3rd young adult (under 35), and 1/3rd having no existing business. The course kicked off in April with baseline coaching visits to understand their current situation and aspirations and the first training began in May.

Images from the first training

December 2022 update: For our inaugural class in Ayalagaya, of the 30 initial participants, 28 graduated. 29% of the graduates were young adults and 36% women. We had 90% average attendance overall. About 1/3rd of participants have opened new businesses and another 1/3rd have expanded pre-existing businesses. Their key learnings mirror the trainings:

  • Start small - e.g. a farmer started small chicken business with a business plan to grow

  • Keep detailed records - e.g. a farmer now tracks revenue and profit by item to see where he is making the best profit 

  • Differentiate your product - e.g. a mandazi vendor has changed her recipe to differentiate hers from others

  • Expand to related areas - e.g. a butcher is now also selling meals to go (barbeque goat and ugali) with a higher profit margin

  • Perform market research - e.g. a man with a tilling and cultivating business discovered that more people in his local area have newer tractors. He has shifted focus to more rural areas where his service is more needed.

  • Care for your customers - e.g. a shop owner has changed how he interacts with his customers

We are very excited to see if we can achieve our objective of doubling their income 1 year post graduation.



Graduation celebration



In Arri Ward, we had 98 people come to register for the first class, more than we can accommodate in a single class. We have held an orientation meeting to choose the day, time, and location of the classes and baseline coaching visits are starting in the new year.


Registration in Arri Ward


Our key goals for the project are to

  • Train 25% of households in entrepreneurship skills (a multi-year project) so that skills can be learned through local mentorship. 

  • Graduate at least 25% of participants who are young adults (under 35) providing local career opportunities

  • Replicate SBS impact such that 

    • 80% of entrepreneurship graduates have own 1 or more businesses 1 year after graduation

    • Double annual income 1 year after graduation

We see this project dovetailing with our other financial services program projects and with income projects currently being defined.



  • Increased family income

  • Retention of youth in the local area



  • Karimu cost - $15,570

  • Community - All expenses for their businesses